FROM POVERTY TO PURPOSE.

I was born in Armenia, raised in Bulgaria for six years, and in 2000—at just twelve years old—I landed in the United States.

We came with nothing.

Not Instagram-quote “humble beginnings.” I’m talking survival. Nights when the fridge echoed. Winters that cut through your skin. Moments where you didn’t even dream—because dreaming felt like betrayal when your family was hungry.

But something inside me always rebelled against that reality.

I didn’t have the words for “alignment” or “authenticity.” I just knew I would not let this be the end of our story.

So I chased success—the only way I knew how.

I became who the world said I needed to be.

THE RISE.

I didn’t get here on luck. I got here on labor.

At 13, I was vacuuming classrooms for $2.50 an hour just to help keep the lights on.

Then I washed cars on State Street for $20 a week—sweating through summer heat, chasing scraps while others chased dreams.

At 16, I landed a job at the movie theater—sweeping popcorn and mopping sticky floors with quiet pride.

But I was watching. Learning. Waiting for my shot.

That shot came at Dell Computers.

I got in, outworked everyone, and rose fast—eventually being named Manager of the Quarter across the entire company.

That moment lit a fire in me.

It showed me I was built for more than just surviving. I was built to lead.

Then came the automotive industry.

Over 15 years, I carved out a name—becoming General Manager, Executive, a force in the game.

Sales, strategy, finance, leadership—I mastered every lever of high-performance business.

From dirt floors to million-dollar decisions—I made it happen.

But no one saw what it cost me to keep it all going.

THE SHIFT.

So I did the unthinkable.

I walked away.

From the title. The salary. The security blanket.

Because none of it was worth more than my truth.

And in that space—stripped of everything—I didn’t find emptiness. I found fire.

I realized my true gift wasn’t running businesses.

It was reviving people.

I see what others don’t. I feel what they bury.

I help people remember who they were before the world taught them to survive.

THE COST.

In the chase to win—I lost.

I lost my marriage.

I lost money.

But most painfully… I lost myself.

I was doing it all “for my family”—but I wasn’t with my family.

I was providing—but not protecting what mattered most.

I had the title—but no peace.

I had the income—but felt bankrupt in my soul.

The man in the mirror was a stranger.

And that pain—it wasn’t just a warning. It was a breakdown that became my breakthrough.

Because success isn’t real if you have to lose your soul to keep it.

THE MISSION.

Now—I serve leaders, creators, business owners, and warriors like you to:

• Shatter old stories and rewrite the narrative

• Build lives and businesses rooted in truth, not trauma

• Activate their gifts and lead with power and peace

Because I know the cost of misalignment. I know what it’s like to play a role… and forget who you really are.

And I refuse to let others suffer in silence or pay the price I did.

I became the guide I wish I had.

This isn’t about hype—it’s about healing.

It’s not about impressing—it’s about impact.

And if you’re ready to rise… I’ll walk with you.

Not as someone who had it easy.

But as someone who’s been to hell and chose to come back whole—so others can do the same.

We rise—together.